Josh Kopelman and company founded Half.com in 1999. (We've been working with them since shortly after their launch.)
The folks over at halfvalue.com launched in 2003, with a similar model. (We also work with them.)
I have to admit that I was a bit confused when I saw halfvalue.com launch; the name seemed to imply that one would get half the value as one might get elsewhere, rather than half-price values. But then again, I'm also the putz who introduced BookFinder.com to the world as mxbf.com, so who am I to talk?
But even I was taken aback when I discovered a French online marketplace called 2xMoinsCher.com, reportedly the #9 ecommerce site in France.
"2xMoinsCher" is French for "2xLessExpensive."
Now I understand that the nice folks over at 2xMoinsCher.com are trying really hard to be the French Half.com, but do they really need to continue the 50% off meme? What's next? As aggressive discounting continues, can we expect fiftyfivepercentoff.com, four-ninth.com, 2point5-times-less-expensive.com? Good grief.
At least it's not bad as all those biblio- sites.
[Now Reading: The Coyote Kings of the Space-Age Bachelor Pad by Minister Faust]
Posted by Anirvan