ForeSee Results’ Top 100 Online Retail Satisfaction Index tries to quantify customer satisfaction at various ecommerce sites on a 100-point scale.
The five online book retailers listed in their May 2007 release are:
- 83: Amazon.com
- 79: Barnes&Noble.com:
- 74: AbeBooks.com
- 74: Overstock.com
- 72: Buy.com
The aggregate satisfaction score for the 100 measured retailers is 75. The book sites do fairly well for themselves, in light of the competition:
- 86: NetFlix.com
- 90: Apple.com
- 83: Amazon.com
- 79: Barnes&Noble.com
- 77: CrateandBarrel.com
- 76: VictoriasSecret.com
- 74: AbeBooks.com
- 74: Overstock.com
- 73: Target.com
- 72: Buy.com
- 71: FTD.com
- 69: HomeDepot.com
Per the release, this data is based on feedback from “over 24,000 respondents who had visited the top 100 online retail sites within the previous two weeks but didn’t necessarily make a purchase” during spring 2008.
Posted by Anirvan
