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February 11, 2009



"...publishers, bullish as they are, also seem to be a bit fuzzy on the ROI. (The article does mention that in a specific study, 8% of readers had visited author websites in the past week; by extension, 92% hadn't.)"

I love to turn numbers around as you have done here although the article stated, "8 percent of book shoppers had visited author Web sites in a given week. It didn’t, however, say how many clicked on the 'buy the book' link."

I would think if the number of 'buy the book' clicks was substantial they would be touting it.

Most small businesses know that personal networking and word of mouth brings in the the best customers. It does in the printing business where I work. I'm certain the Facebook connections (and I hope Chitra has gotten a Twitter account and uses it daily) will do more for her than a $35,000 website would do.

Cindy Vine

I understand that online marketing of your books through social network sites, blogging and author websites is the way to go. However, it is so time consuming, especially when you are trying to hold down a regular job and still write your next book. I keep thinking that there has to be a faster way to do online marketing.

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