Order cancellation rates
Blogger Robert Nagle posts that he tried to purchase an Abebooks title via Half.com, but got his order canceled because it was out of stock. Incensed, he discovered that 15 of the past 50 feedback entries on Abebooks’ Half.com listings page were for cancelled orders.
Abebooks’ eBay/Half.com program’s statistics indicate that 12% of feedback for transactions over the past 12 months has been negative or neutral. (Most of that feedback is for cancelled orders; in fact, even some of the positive feedback ratings cite cancelled orders.) One out of every eight customers appear to be walking away unhappy.
Alibris’ numbers indiate that they’re doing almost twice as well. Over the past year, only 7% of Alibris feedback over the past 12 months has been negative or neutral. Alibris seems to be disappointing only (only?) one of every fifteen customers. (Some of the non-positive comments are about product quality, though most are still about order cancellation.)
These numbers are disappointing, and though they reflect difficulties involved in syncing data between a listings service’s own database with eBay/Half.com’s inventory management systems, they also highlight how far we are from reaching 100% deliverability for all the used titles listed for sale online.
Robert Nagle’s not alone. Nobody likes ordering a book and having the seller tell you that he or she doesn’t have it in stock. On our side, we’ve been discussing bookseller rating mechanisms with our listings service partners, and are working to help ensure that BookFinder.com’s users can feel certain that the book they order is from as reliable a seller as possible. We’ve been pushing for tighter inventory management for yearswe can do better.
Have you had issues with cancelled orders on BookFinder.com? What steps should we be taking to address the problem? As always, we appreciate comments.
Comments
The problem with ABE's low fulfilment rate probably arises from their refusal to produce a public rating system based in whole or in part on fulfilment.
Posted by: Peter Reynolds | August 24, 2005 7:22 AM
In looking at feedback rates, it is important to remember that a relatively small percentage of buyers actually leave feedback - and disgruntled or unhappy buyers are much more likely to do so -
We do not participate in the ABE half.com program, but we list on Amazon directly, and fewer than 10% of our buyers there have left feedback for us -
I have never left feedback on any bookseller site, other than ebay - although I have occasionally emailed a bookseller to tell him or her how pleased I was with the service they offered.
so for both ABE and Alibris, it is important to remember that the actual percentage of disappointed or disgruntled customers is far lower than the figure arrived at by just looking at feedback -
As a bookseller, our goal is to have less than 1% disappointed customers - but at the same time, it is important to realize that most used or out of print books offered for sale on the internet are single copies! The better the book, the more likely it is to have many customers interested in it at the same time -
it is easy to have 100% fulfillment if all your books are common and ordinary - it becomes more difficult the better the quality of your stock!
Posted by: Chris Volk | August 24, 2005 7:56 PM
"100% deliverability" is an impossibility. The same bookseller offerings (quite often single copies, as has been stated above) are made available on such a wide array of venues (open shops, print catalogues, auction sites, multiple bookselling sites, etc), that even with due diligence on the booksellers' part and improved feedback systems, duplicate orders and cancellations could not be entirely eliminated. While there is much that individual sellers could do to improve their fulfillment rates, the problem is greatly exacerbated by sites such as ABE, Alibris, Amazon, etc who do not make it exquisitely clear to buyers that all listings are SUBJECT TO PRIOR SALE. If this unfortunate fact of life were relayed at the onset, in a prominent manner, potential customers might still walk away empty handed but, perhaps, less "incensed."
Posted by: Grendel | August 24, 2005 9:07 PM
ABE.com is a C- bookseller.
Before ABE imposed bare minimum fulfillment requirements on their participant sellers, the fill rate for my book orders hovered around 33%. (I am a prolific book buyer). Since ABE has attempted to impose some discipline on their vendors my success rate has increased to around 75% of orders placed. A dramatic improvement, but still terrible. Alibris, Amazon and half.com are all much better bookselling websites. eBay is the best, nearly every order is delivered, probably as a result of its robust feedback system.
Posted by: white.arcade | August 29, 2005 3:21 PM
I have had very good luck with ABE items arriving.
I admit that I have started to use the ABE check-out more in the last year, while previously I usually contacted the bookseller and completed the transaction via email or phone, to avoid any fees that ABE might take from the sale. I buy about 20-25 books a month, though many I buy are somewhat obscure scientific titles, and there's little risk that they'll sell before I get to them.
I fully understand the problem of online used book selling the same inventory of a walk-in shop, and fact it's that fact that adds to the excitement of online book hunting! If I didn't get it in time, someone else did, and is hopefully enjoying it as much as I would have!
Posted by: robert . | September 11, 2005 4:39 PM
Thanks for linking. Amazon tends to have better response rates and better resellers. On the other hand, they have more individual resellers.
With abe-half, you just have no idea what "subcontractor" you're getting the book from. If I needed the book from abe, I'd probably go directly to the site of abe books to buy it instead of going through half.com
One thing, btw, I noticed after writing that piece up is that user feedback on amazon and ebay throw in buyer and seller feedback together. I get lots of positive feedback from sellers in the hopes that I will return the favor. Good grief! I just gave them the money; I don't deserve accolades!
In addition to viewing feedback, you need to be careful to filter the results only from buyers, not from sellers. (this applies more towards individual sellers then companies).
One thing I LOVE about half.com btw is that on used book sales, you can buy other books by the same bookseller, and further S%H costs are reduced from $3.49 (or $2.99) to $1.99. That can be a really good deal. Of course, I have to question the tastes of some resellers, and sometimes it's not worth it.
BTW, bookner looks like a helpful shopbot. I've been checking isbn.nu, but they've been limiting the searches only to certain shops.
Posted by: Robert Nagle | September 15, 2005 2:16 PM