Sony Reader, decidedly unsexy
I’m still annoyed that a couple of weeks ago, Sony plastered San Francisco’s Powell Street BART station with ads for the Sony Reader ebook device, claiming that their slow DRM-laden device is “sexier than a librarian.”
Yuck. Does Sony’s marketing team really think that they can open up our pocketbooks by reinforcing negative stereotypes of the superheroes who serve our communities and help keep book culture alive?
I’m not a hard-core paper fetishist, and I could see myself using an ebook device in the future (Charlie owns a Sony Reader, though it sure hasn’t lived up up to its promise), but if Sony’s trying to position their platform as an alternative to libraries, I’ll pick the libraries every time.
Comments
Thanks for this one! It gave me something to post on my blog.
I have to wonder about:
a: The mentality of advertising dweebs that come up with this stuff (Obviously they don't go to libraries).
and
b: The brains of big corporations that approve of adverts like this (Dittos on their attendance)
Posted by: prying1 | October 6, 2007 12:36 PM