AbeBooks goes Canadian
Canada-based marketplace AbeBooks has an AbeBooks.ca Canadian microsite now, along the lines of the Abebooks.com.au and Abebooks.co.nz sites.
Charlie and I laughed when we discovered the microsite — shouldn’t a Canadian company have a full-on Canadian site? This is what happens when your home market is one-tenth the size of your neighbor; I presume the same dynamic applies to Austrian companies with large German customer bases. It helps that Austria and Germany share a single currency, though I suppose it’s gotten much easier for Canadians to shop at US dollar-denominated ecommerce sites ever since the two currencies hit parity.
Previous: “Abebooks’ international marketing”